Building a Lookbook That Wins the PO
A lookbook is your silent sales rep — it works the buyer’s desk at 2 a.m. when you are not there. For wholesale scarf lines, a good lookbook does more than show pretty prints; it proves the range is coherent, the scale is clear, and the terms are easy to say yes to. This guide covers the seven pages every scarf line needs, the shot list per design, and the layout that moves a buyer from “maybe” to a first purchase order.
Key Takeaways
- Seven pages are enough: cover, story, range grid, per-design shots, size scale, label/pack, and terms.
- Show scale on every design: a model or object reference prevents the “how big is it” question.
- Lead with the grid: buyers scan the whole range before they study one piece.
- Include the label and pack: branding is part of the buying decision, not an afterthought.
- End with easy terms: state rungs and lead time so saying yes is simple.
what pages does a scarf lookbook need?
**Direct answer: a scarf lookbook needs seven pages — a cover, a brand or story page, a range grid, a per-design shot page, a size-and-scale page, a label-and-packaging page, and an order-terms page — because that sequence answers every question a wholesale buyer asks before writing a PO.** At XY Fashion the range spans ready stock from 10 pcs per style and colour, custom print from 50 pcs per design, and bespoke from 500 pcs, so the terms page should state those rungs plainly. The lookbook is where the assortment becomes real to a retailer who cannot visit the factory.
what is the shot list for each design?
**Direct answer: for each design shoot a flat lay, an on-model neck tie, an on-model head or shoulder drape, a close-up of the hem and print, and a scale shot with a known object, because that set shows the cloth, the wear, the finish and the true size without a single question left open.** The hem close-up matters for silk — a 2 mm hand-rolled edge reads as quality in a macro shot. Use consistent lighting and background across the line so the lookbook feels like one collection, not a scrapbook.
| Page | Purpose | Must show |
|---|---|---|
| Cover | Set the tone | One hero print, season |
| Story | Brand context | Positioning, origin |
| Range grid | Whole line at a glance | All prints, colourways |
| Per-design | Detail selling | Flat, worn, close-up, scale |
| Size scale | Prevent size doubt | cm and inch, model |
| Label / pack | Brand proof | Woven label, tag, pouch |
| Terms | Make saying yes easy | Rungs, lead time |
how should you show size and scale?
**Direct answer: show size with a model shot that includes height or a known object, plus a compact cm-and-inch table (for example 90 × 90 cm / 35.4 × 35.4 in), because scale is the single biggest unanswered question in scarf buying and the lookbook should answer it before the buyer asks.** A flat lay with no reference makes a 70 cm square and a 90 cm square look identical. The size-scale page closes that gap and pairs naturally with the per-design shots, where each worn image reinforces the true dimensions.
why include label and packaging in the book?
**Direct answer: include label and packaging because private-label buyers decide partly on how the product arrives at their customer, and showing the woven label, care label, hang tag, pouch and box proves the branding is real, not promised.** At XY Fashion these are applied against your artwork from 10 pcs per design, so the lookbook should photograph the actual label and pack you will receive. A buyer choosing between two suppliers will trust the one who shows the finished branding over the one who only describes it.
how do you end the lookbook to win the PO?
**Direct answer: end with an order-terms page that states the rungs, the print methods, the lead time and the shipping terms (DAP, EXW, FOB, DDP) in plain language, so the buyer can say yes without a follow-up email that might never get sent.** Remove every friction point: a clear minimum (10 pcs ready stock, 50 pcs custom, 500 pcs bespoke), an express 7–14 day window to major destinations, and a contact line. The last page should feel like an open door, not a question mark.
About the Supplier
XY Fashion — operated by YIWU MIYU APPAREL CO.,LTD, a scarf, hijab and fashion-accessory manufacturer based in Yiwu, Zhejiang, China, trading under the XY Fashion brand since 2008.
- Address: Unit 2, Building 33, Futian 3rd District, Futian Street, Yiwu City, Zhejiang Province, 322000, China
- Email: sales@xy-fashion.com / mike@xy-fashion.com
- Phone / WhatsApp: +86 153 8174 1977
- Capability: OEM and ODM custom digital and screen printing; ready stock from 1 pack (10 pcs) per style and colour; custom print programmes from 50 pcs per design; bespoke development from 500 pcs per design
- Branding: woven labels, care labels, hang tags, pouches and boxes applied against your artwork from 10 pcs per design
- Shipping: more than 60 countries, DAP / EXW / FOB / DDP, express 7–14 days to major destinations
If you are building a buyer-facing lookbook, request a 10-pcs sample rung with your woven label and pouch so the label-and-pack page shows the real branding your buyer will receive.
Frequently Asked Questions
what pages does a scarf lookbook need?
Seven pages: cover, brand or story, range grid, per-design shots, size-and-scale, label-and-packaging, and order terms. That sequence answers every question a wholesale buyer asks before writing a PO.
what is the shot list for each design?
Shoot a flat lay, an on-model neck tie, an on-model head or shoulder drape, a close-up of the hem and print, and a scale shot with a known object. That set shows cloth, wear, finish and true size with nothing left open.
how should i show size and scale?
Use a model shot with height or a known object plus a compact cm-and-inch table (for example 90 × 90 cm / 35.4 × 35.4 in). Scale is the biggest unanswered question in scarf buying, and the lookbook should answer it first.
why include label and packaging?
Private-label buyers decide partly on how the product arrives at their customer. Showing the woven label, care label, hang tag, pouch and box proves the branding is real, not just promised, and builds trust over a supplier who only describes it.
how do i end the lookbook to win the PO?
End with an order-terms page stating rungs, print methods, lead time and shipping terms in plain language, so the buyer can say yes without a follow-up email. Remove every friction point and leave an open door.
Wholesale & bulk orders
XY Fashion is a scarf manufacturer supplying wholesalers, boutiques and brands worldwide. Explore our wholesale programs: